If you thought the stores and parking lots looked emptier than usual this weekend, that might not have been far off the truth. Adobe Digital Insights analyzed shopping over the Black Friday weekend, and while in-store sales did go up 1-percent according to MasterCard, it was online sales that drove the increase for this year. E-commerce spending on Black Friday this year jumped 7.5-percent from last year, with $5.3-billion in sales coming from mobile shopping.
Adobe says the best-selling categories on Friday were electronics, toys, and gaming, which isn’t a surprise. The biggest driver of sales, according to the data? Whoever had the biggest discounts. Online shoppers spent a record $9.8-billion on Black Friday, another $10-billion over the weekend, and are expected to spend $12-billion today for Cyber Monday.
Source: CNBC