Halloween will be here soon and before you stock up on candy for trick-or-treaters, new research is here with some insights on America’s favorites. Instacart’s Halloween trends report has just come out and it reveals the most popular candies, along with the best places in the country for trick-or-treating.
This year, Instacart is introducing a new tool that lets you put in your zip code to find out your area’s Scare Score. To come up with the score, they analyze candy, costume and decor purchases made on Instacart, and it rates your community’s Halloween spirit.
The 10 Most Popular Halloween Candies Sold On Instagram
- Reese’s Peanut Butter Cups
- Peanut M&Ms
- Plain M&Ms
- Tootsie Pops
- Twizzlers
- Hershey’s Milk Chocolate
- Sour Patch Kids
- Candy Corn
- KitKat
- Starburst
Source: Instacart