Easter is just a few weeks away and new research shows spending will be at an all-time high. Americans are expected to spend $24-billion on the holiday this year, according to the National Retail Federation. That’s up from $20.8-billion in 2022 and the previous record high of $21.7-billion in 2020.
The National Retail Federation’s survey of 85-hundred U.S. adults reveals:
- 81% of Americans will be celebrating Easter this year, spending an average of $192.01 each, the highest amount on record.
- The top things people will be buying for the holiday include candy ($3.3-billion), gifts ($3.8-billion) and food ($7.3-billion).
- But the spending doesn’t stop there, consumers are also expected to spend $4-billion on Easter clothing, $1.8-billion on flowers, $1.7-billion on decorations and $1.1-billion on greeting cards.
- As for how people will be spending the holiday, the most popular Easter Sunday activities include cooking a holiday meal (56%), visiting friends and family (50%), going to church (43%) and planning an Easter egg hunt (34%).
- Just over half (54%) of those not celebrating Easter still plan to shop for holiday-related bargains. They expect to spend an average of $23.41 per person, mostly on candy and food.
Source: National Retail Federation