Do People Under 40 Really Not Separate Their Laundry?

An online debate has been raging over the proper way to do laundry, thanks to a viral tweet that claimed people under 40 no longer separate their whites and colors. But is that really true? Well, a new poll set out to uncover the truth.

The YouGov poll finds:

  • 58% of all U.S. adults do separate their whites from colors while doing laundry.
  • And it’s true, generationally those under 40 are less likely to do so, but that doesn’t mean none of them are.
  • In fact, 48% of folks under 40 do say they separate their whites and colors, although 41% do not.
  • Specifically…
  • 46% of Gen Z separates their laundry, while 35% don't.
  • 48% of Millennials separate their laundry, while 42% don't.

Of course those numbers are much lower than older generations.

  • 76% of those over 40 say they separate their whites and colors, while only 27% do not.
  • Broken down by generation…
  • 63% of those in Gen X separate their items, while 32% don't.
  • 72% of Baby Boomers separate their laundry, while only 24% don’t.
  • And interestingly only slightly more women are laundry separators than men (61% vs. 56%).

And it turns out, for some folks the question is moot.

  • The poll finds that 5% of Americans don’t do their own laundry.
  • And that’s true for 11% of Gen Z.


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